Tested training. Proven results.
500+
Denali, Rainier, Mt. Blanc, Aconcagua, and Everest Summits
1
Western States 100 winner
2
UTMB Podiums
3
Piolets d’Or Winners
4
Olympians
2000+
Everyday athletes we’ve helped maximize athletic potential and reach big goals
A legacy of World-class expertise
A wealth of Endurance sports resources
Latest episodes of the Evokecast
Ask Evoke: Athlete-Submitted Questions For March 2025
Insulin And Summits: Luis Freitas On Climbing With Diabetes
Jesse Crocker: Creator Of Goat Maps Adventure Planning App
Ask Evoke: Athlete-Submitted Questions For February 2025
Ian Nicholson: A Life In Climbing And Guiding
Climbing Denali: Tactics And Best Practices With Sam Hennessey
Ask Evoke: Athlete-Submitted Questions For January 2025
Ski Mountaineering Racing: Training And Competing, With Nikki LaRochelle
Mountain And Tactical Fitness Crossover With Mauri DiMeo
Ask Evoke: Athlete-Submitted Questions For December 2024

Meet the Evoke coaching team
We’re a team of mountain and endurance sports experts. We specialize in blending the art of coaching + the science of our proven methodology. We proudly help athletes of all levels and abilities maximize their potential and achieve their goals in the mountains and beyond, from beginner climbers to those seeking to reach the summit of Mt. Everest.
Each one of our coaches has been hand-picked and personally trained by Evoke founder, Scott Johnston. He onboards all new coaches and closely mentors them through a continuing education program.
Top-down instruction exists alongside peer-to-peer knowledge sharing during frequent coach summits, where coaches meet to exchange ideas, discuss challenges, and problem-solve real-world athlete cases. Beyond a common training philosophy, each coach shares Scott’s passion for helping others and developing custom solutions to maximize each athlete’s potential.
Collectively, this group of coaches has helped dozens reach the summit of Mt Everest and K2 (including several without the use of supplemental oxygen) as well as other 8000 meter peaks.
Get started with our Training plans
Consulting calls
$60
/ 30min
Great for one-off, on-demand, personalized support outside of a full coaching plan.
- No commitment required
- Available on-demand, when you need it
- Ask specific questions and get personalized, expert answers
Custom Training Plan
$29
/ week with 6 week minimum
A more personalized option than our stock plans, these plans are customized by an Evoke coach to fit your specific goals, fitness level, and time constraints. Plans are sold in 6-week blocks, and can be continued indefinitely.
- 30-min intake call with your coach
- Customized plan for your goals delivered in TrainingPeaks
- 2 rounds of feedback in the first week for adjustments to your plan
- Option for additional phone support if needed (discounted to $40 / 30min)
Coaching
$350
/ month
Our most high-touch offering for personalized and flexible support. Training is monitored daily, with adjustments based on your feedback, your needs, and life’s curve balls to optimize your progression.
- 1-2 week programming blocks for ultimate flexibility and adaptation
- One-hour intake call with your coach
- Constant feedback, communication, and tailoring to your needs as an athlete
- Great for progression towards both medium and longer-term goals
- Develop a longer-term, deeper relationship with an expert coach who knows you well
- Training delivered in Training Peaks + includes a premium subscription
Love from our Evoke Athletes
Katie Strahl-Washington
Coached by Kylee Toth

Dive deep with our Training books
Evoke Endurance is a coaching group founded by Scott Johnston, a pioneering coach and thought leader in the mountain sports world. Scott is the co-founder of Uphill Athlete, his first coaching business before founding Evoke, and author of multiple influential books, including Training for the New Alpinism and Training for the Uphill Athlete.
These two books resulted in thousands of success stories and represent a lifetime of experience and knowledge by Scott Johnston. They are an essential addition to any mountain and endurance athlete’s collection, a reference manual you’ll keep coming back to. They’re an affordable way to dive deep into Evoke’s training methodologies, whether you’re working with one of our coaches or DIY-ing your own training.